https://www.the-magic-formula.com/home daily 1.0 2025-08-08 https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/6da2cd15-0d07-4583-93ff-ba8cc11fcea8/Audrey+%26+Young.jpg https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/1729156366797-LX8S1XCQ9ONEBFPESY26/GettyImages-1090727222.jpg https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/d9907324-8452-45dd-9972-32640c093823/Branding+HOME+page.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Home https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/83397716-62fd-4149-9a0d-3df03811ecae/Bright%2C+bold+and+beautiful_+Love+these+shades+together+%23Color+%23Palette+-+%23beautiful+%23bright+%23color+%23palette+%23shades+%23these+%23together+-+%23Nicole%27sLove%C4%B0llustration+%281%29.jpeg Home https://www.the-magic-formula.com/contact daily 0.75 2024-10-17 https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/239a17cb-c550-4d97-abd7-6ddb338434ed/Sparkler+Universe.jpeg https://www.the-magic-formula.com/services daily 0.75 2025-02-11 https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/d8584983-c103-4dfa-adc3-0df5686bf11a/Audrey+%26+Young.jpeg https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/3247ceb3-06d7-46be-9ecb-fc95cf72ca1c/GettyImages-1090727222.jpg https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/c42a75dc-ecc9-4e3d-b8ec-7bfad756da11/Branding+SERVICES+page.jpeg https://www.the-magic-formula.com/about daily 0.75 2024-09-25 https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/e25389a9-5a24-4c22-a67f-1ab4bafda42b/IMG_0052.jpeg https://www.the-magic-formula.com/portfolio daily 0.75 2024-09-25 https://www.the-magic-formula.com/portfolio/test monthly 0.5 2024-09-05 https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/dd418c41-a55c-4067-a000-e9999d485f54/23_02_KW_balm_036+%281%29+%281%29.jpg Portfolio - Kjaer Weis - Tinted Lip Balm - Opportunity Use the brand expertise to create a best-in-class hybrid colour + care formula Lip Balm category growing at +35% YOY Recruit yonger concumers with a more accesible pricepoint https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/2477a785-7c02-463b-8312-aec6d099d213/23_02_KW_balm_147.jpg Portfolio - Kjaer Weis - Tinted Lip Balm - Concept Treat your lips to (effortless) color and (intensive) care, no compromises. 24-hour hydration with a buttery-soft, sheer flush of color. Our signature blend of certified-organic oils and natural actives in a softly tinted formula melts into your lips to infuse and lock them with intense, lightweight, long-lasting hydration and provide an effortless flush of color. ●Our incredible blend of 10 (!) certified-organic oils such as Rose Oil, Olive Oil, Brazil Nut Oil and Cocoa Butter infuse your lips with intense nourishment keeping them soft, smooth and soothed. ●Hyaluronic Acid and Squalane work together as skin-identical moisturizers, boosting and sealing hydration for lips that feel instantly hydrated and cared for. ●With our exclusive Root of Light, our softly tinted formula created with makeup artistry expertise gives a luminous flush of color to your lips, effortlessly enhancing your lips. Comes in a choice of 5 expertly-created lip-enhancing colors and in Clear. https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/1bea1cfc-2871-4e2c-bd50-40989fa6ea0c/23_02_KW_balm_229.jpg Portfolio - Kjaer Weis - Tinted Lip Balm - Shades We developped a range of 5 wearable shades, expertly-created to enhance your natural lip colour and a Clear. https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/d91c78fe-7304-4b89-a48d-52ee891c0d79/TLB_Infographic_01_3000x3000px_KW-PDP_230425.jpg Portfolio - Kjaer Weis - Tinted Lip Balm - Claims Clinical test results (based on independent instrumental testing) Instant hydration/ moisturisation 24hr-hydration Dermatologically-tested CUT results (based on a independent user trial with 61 subjects). Consumers agree: My lips feel instantly moisturised & soothed My lips feel smoother & softer This lip balm melts into lips The texture feels buttery soft The product enhances my natural lips My lips feel protected This lip balm feels like a luxurious treat for my lips This lip balm is a joy to wear I look forward to using this product as part of my routine https://www.the-magic-formula.com/portfolio/kjaer-weis-cream-bronzer monthly 0.5 2024-09-05 https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/5f353edf-663e-42cd-bef0-9b87744d063c/KW_CreamBronzer_Delight_StillLife_IconicEdition_Open_PinkFlower_Ribbon.jpg Portfolio - Kjaer Weis - Cream Bronzer - Concept Your effortless sun-kissed glow. Bronzer that looks and feels like you. Ultra-creamy, buildable and hydrating, this bronzer blends effortlessly into your skin to give your complexion instant dimension, definition and a sun-kissed glow. A new approach to bronzer, our signature certified-organic, versatile cream formula is infused with next-level skincare ingredients giving a natural, defining warmth that’s easy to blend. ●Our certified-organic skincare ingredients such as cold-pressed Sweet Almond Oil, Rosehip Oil, Vanilla Extract , Vitamin E, combined with our exclusive Root of Light moisturize, nourish and smooth your skin ensuring it’s supple, healthy and glowing. ●Inspired by our iconic Cream Blush, our bronzer melts into your skin tracelessly, giving it a natural-looking, sun-kissed glow that’s seamless and even, whether you want to use it all over your face or to define and sculpt. ●Our shades have been expertly crafted by Kirsten Kjaer Weis who used her makeup artistry experience to fine-tune the most flattering, versatile shades to add instant definition and dimension to every skin tone. Comes in a choice of 4 flexible, blendable shades from Light to Deep. https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/48648bf3-5d91-479c-8e17-fcdc0fcd427d/KW_CreamBronzer_ArmSwatches_DarkerSkin.jpg Portfolio - Kjaer Weis - Cream Bronzer - Shades We developped a choice of 4 flexible, blendable shades that range from Light to Deep, suitable for all skin tones. https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/d371afe0-59a6-4076-a4c5-7b4205c1ee39/KW_CreamBronzer_Bask_StillLife_Ingredient_IconicEdition_Walnuts.jpg Portfolio - Kjaer Weis - Cream Bronzer - Claims CUT results (based on a independent user trial with 66 subjects, results may vary). Consumers agree: My skin looks luminous This product enhances my natural complexion This product gives me a sun-kissed glow This product blends seamlessy into my skin This product allows me to contour and sculpt This product feels like skincare This product feels hydrating This product lasts all day This product makes me feel glowing I want to use this product every day https://www.the-magic-formula.com/portfolio/project-four-5w3ea monthly 0.5 2024-09-05 https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/e4ae65e8-fbeb-4fbf-a18a-977f44702c71/221107_KW_0231.jpg Portfolio - Kjaer Weis - Hydration Serum - Concept Our thirst-quenching, feather-light, certified-organic serum gives softer, bouncier, luminous skin. Our signature blend of certified-organic actives and nutrients uses a dual-hydrating approach with Hyaluronic Acid and Polyglutamic Acid to infuse and lock all layers of the skin in depth with pure hydration. ●Hyaluronic Acid and Polyglutamic Acid work together as a powerhouse hydrator, helping seal moisture in your skin, enhance skin’s elasticity and repair the skin barrier to recover softness and bounce ●Antioxidant packed Lavender Flower Water soothes and hydrates it for a more even, radiant complexion ●With our exclusive Root of Light, it locks in moisture giving your complexion an unparalleled fresh glow https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/b349c4d2-f3db-4878-98a5-a99ffa9b23ba/HydrationSerum_Infographic.jpg Portfolio - Kjaer Weis - Hydration Serum - Claims Clinical test results (based on independent instrumental testing) Instant hydration Up to 6hrs hydration Dermatologically-tested CUT results (based on a independent user trial with 75 subjects). Consumers agree: My skin feels moisturised & hydrated My skin feels soothed My skin feels revitalised This product works in synergy with my skin My skin looks less tired This product feels incredibly lightweight This product gives my skin a healthy glow This product makes me feel glowing I look forward to using this product as part of my routine https://www.the-magic-formula.com/portfolio/kjaer-weis-cream-bronzer-6dkme monthly 0.5 2024-08-29 https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/f3940ee1-5369-4d15-a88e-e70308b63b32/Rimmel+slide+2.jpg Portfolio - Rimmel- Lasting Finish Foundation - Concept Lasting coverage that cares. Full coverage + a boost of hydration for great-looking skin that lasts all day. Hyaluronic Acid+ Vitamin E for skin that looks fresh &hydrated all day. Transfer-proof, sweat-proof, life-proof, a foundation that lasts as long as you do. Now available in 25 shades from very Light to very Deep to suit all skin tones. https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/ca39ae7b-e907-4bc3-80fe-f399245d60a7/Rimmel+slide+2.jpg Portfolio - Rimmel- Lasting Finish Foundation - Claims Clinical test results: Sweat, heat, humidity-proof for 25 hrs 25hr wear 25hr transfer-resistant 12hr+ hydration CUT results (based on a independant user trial , results may vary). Consumers agree: Flawless complexion all day long Natural, even finish Perfects the look of my skin Perfect coverage that lasts all day Evens complexion Gives my skin a healthy look Skin feels hydrated all day Blends easily into skin Endless comfort Provides a luxurious silky feeling https://www.the-magic-formula.com/portfolio/kjaer-weis-cream-bronzer-6dkme-77dtz monthly 0.5 2024-08-29 https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/39a7f442-eb27-4f01-a069-ac451561a865/Rimmel+slide+1.jpeg Portfolio - Rimmel- The Multi-Tasker Concealer - Concept Conceal, Brighten, Cover- and everything in between. Introducing the new long-lasting Multi-Tasker Concealer from Rimmel. Conceals blemishes, brightens dark circles and covers to even out skin tone. How? Our super-sized tapered wand and ultra-blendable formula work together for either targeted application or full face coverage. Crease-proof, transfer-proof, and waterproof, the Multi-Tasker Concealer delivers up to 24 hours of hydration. Available in 10 shades. https://www.the-magic-formula.com/portfolio/to-use monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/60ee2e13-a9db-466b-be5f-c44573a4de32/BRAND+X+CONCEPT+slide+1.png Portfolio - Brand X - Case Study https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/33d5c7af-0fa0-4255-939a-55491633f3bb/Slide2.PNG Portfolio - Brand X - Case Study https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/10fcc6b9-3308-45b9-be6b-3b59d5d13176/BRAND+X+CONCEPT.png Portfolio - Brand X - Case Study https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/f5cd8125-2ad6-4622-b634-d03b0f73f5cc/Slide4.PNG Portfolio - Brand X - Case Study https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/e5cd40d3-c9dd-42cc-abed-9085b21da0ae/Slide5.PNG Portfolio - Brand X - Case Study https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/25502c54-ca93-4dc0-a122-17a8a6c4e6b7/BRAND+X+CONCEPT.png Portfolio - Brand X - Case Study https://www.the-magic-formula.com/portfolio/project-one-ephnc-fn99h-bbzmn monthly 0.5 2024-08-29 https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/ef33385a-dd86-4d9c-9547-77144248ca35/Slide1.PNG Portfolio - Tangle Teezer - Case Study https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/4b8f43bd-b3f3-480c-9514-449281fe525b/Slide2.PNG Portfolio - Tangle Teezer - Case Study https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/9deb6214-51bc-4d68-bb21-caa5d911e898/Slide3.PNG Portfolio - Tangle Teezer - Case Study https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/1239b672-59bb-48fa-8f65-67c2c9001eb5/Julia+Challes-+NPD+portfolio.png Portfolio - Tangle Teezer - Case Study https://images.squarespace-cdn.com/content/v1/66be7bb1d94d0d053b67e52f/5535a1a1-f2f1-4700-8b61-f450b812a037/Slide4.PNG Portfolio - Tangle Teezer - Case Study