Kjaer Weis- New Product Launch (2023)
Tinted Lip Balm
Treat your lips to (effortless) color and (intensive) care, no compromises.
Kjaer Weis is an innovative, award-winning organic beauty brand that blends performance and sustainability—no compromises. Created by Danish-born, New York-based makeup artist Kirsten Kjaer Weis, it has developed a cult following by fusing clean Scandinavian design with the vibrant, unapologetic attitude of NYC. I worked as the founder's right hand to develop the brand and the product portfolio (2022-2024).
The Tinted Lip Balm is one of the brand's top sellers and holds an impressive 4.9-star review on kjaerweis.com.
Photography by Kirsten Kjaer Weis, brand founder
Opportunity
Use the brand expertise to create a best-in-class hybrid colour + care formula
Lip Balm category growing at +35% YOY
Recruit yonger concumers with a more accesible pricepoint
Concept
Treat your lips to (effortless) color and (intensive) care, no compromises.
24-hour hydration with a buttery-soft, sheer flush of color.
Our signature blend of certified-organic oils and natural actives in a softly tinted formula melts into your lips to infuse and lock them with intense, lightweight, long-lasting hydration and provide an effortless flush of color.
●Our incredible blend of 10 (!) certified-organic oils such as Rose Oil, Olive Oil, Brazil Nut Oil and Cocoa Butter infuse your lips with intense nourishment keeping them soft, smooth and soothed.
●Hyaluronic Acid and Squalane work together as skin-identical moisturizers, boosting and sealing hydration for lips that feel instantly hydrated and cared for.
●With our exclusive Root of Light, our softly tinted formula created with makeup artistry expertise gives a luminous flush of color to your lips, effortlessly enhancing your lips.
Comes in a choice of 5 expertly-created lip-enhancing colors and in Clear.
Shades
We developped a range of 5 wearable shades, expertly-created to enhance your natural lip colour and a Clear.
Claims
Clinical test results (based on independent instrumental testing)
Instant hydration/ moisturisation
24hr-hydration
Dermatologically-tested
CUT results (based on a independent user trial with 61 subjects). Consumers agree:
My lips feel instantly moisturised & soothed
My lips feel smoother & softer
This lip balm melts into lips
The texture feels buttery soft
The product enhances my natural lips
My lips feel protected
This lip balm feels like a luxurious treat for my lips
This lip balm is a joy to wear
I look forward to using this product as part of my routine